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The Creative Services Team at Petropages have been creating some amazing websites in an industry where amazing websites are not so common. Here I want to overview 5 common traits in the websites they have made that differentiate them from average websites.

1. Great Looks

So fresh and so clean

We are all suckers for good looks. A great looking site is easy to promote and likely to get users to keep coming back.  The looks of your website reflects your brand’s style and attention to detail. Petropages.com blends sharp industry specific images with a clean design that makes for a rich user experience.

2. Intuitive Site Navigation

Simple, fluid navigation

A problem with many sites is having a high bounce rate.  This is when users come across a site and quickly leave the site.  If a search engine returns your site, its because your site is relevant to the user’s query.  If someone remembers your site URL or guesses it, they are coming because they think your site will have what they’re looking for. So the problem of having a high bounce rate is rarely that the site is off topic. The two most common causes for users quickly leaving your site is that your site is either: a.) ugly or b.) confusing. It does not matter if a site looks great, if users get confused on where they are supposed to go to get what they are looking for, they will leave.

3. Full of Useful Content

Knighthawk provides its published material for free

No matter what you are trying to accomplish with your website, you should make every effort to fill it up with useful content.  If you are selling products, include information on the products.  Add a blog to your site, and give away information relevant to your industry.  Giving away information does 3 things:
1. Improves your brand’s image. (If you are giving away information for free, you look good for helping people out)
2. Gives you “expert” status.
3. Exposes your site to more users.

4. Search-Engine Friendly

After you have considered the looks, navigation, and content for your site, making the experience as rich as possible for users, you will want to make sure your site is easy find for search engines.  You want your pages to be indexed fast and come up on relevant queries. This can be done by editing the underlying code of every page to include all of the relevant information that search engines pick up on as they crawl your site.

5. Cross Browser Compatibility

Sneak peek at PetroPages new site

Explorer, Firefox, Safari, Chrome, Opera.. the list of internet browsers continues to grow every year.  When you make a website you must code it in such a way that it looks good on all browsers for most, if not all different computer sizes. You should write your code in HTML and CSS, and so separate the content from its appearance.  Then you can  edit the appearance, without tampering with the functionality of the site, until the appearance looks great in all different browsers.

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