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An effectively written blog post will be both user-friendly and search-engine-friendly.  There is no need to drive yourself crazy trying to balance good writing for your audience while trying to trick search engines to find you and give you more readers.  An effective blog post is simple.  It can all be broken down to two main elements:

1. High-Impact Messages
2. Organized, Easy-to-search, Easy-to-digest, Information

High-impact messages:

• Informative—provide our audience with information that will benefit them.  Feel free to get technical if you need to.
• Relevant—ask yourself, “How wide of an audience can I reach out to without becoming vague or irrelevant?”
• Interesting—hold their attention. Make such a strong impression that they remember you as being helpful, knowledgeable, and desirable to do business with.
• Aesthetically pleasing—a picture is worth 1,000 words.  What do the pictures and layout of your post say about your company?

Organized Content:

• Relevant Title
  Your reader should already know what information they are going to find within your blog post. Whether someone is on the blog or doing a search on Google, only the title of your post can let the reader know that you have what they may be looking for.
• Relevant Quality Image
  After someone has read your title and decided to read your post the first thing they should see is a quality image that is relevant to your topic.  In combination with the title, the image will make an immediate impression on the reader. You want to make a good first impression so they will read what you have to say.
• Preview, Body, Conclusion
  “Tell them what you’re gonna tell them, tell them, and then tell them what you told them.”
• Outlines, Divisions, Etc.
  Spewing a drawn-out page long paragraph of technical information is unacceptable.  While it may be useful, no one will read it.  Most people scroll up and down on a blog and scan it first to decide if it is worthwhile to read.  Divisions and bolded paragraph headings make your information easier to digest and remember.
• Concise, Useful Content
  Clear, concise and useful content can take someone from being interested in your business or industry, to becoming a customer, promoter, or maybe even a stalker.